The Red Dirt Championship Rub was used to win the Jack Daniels’ World Invitational BBQ Brisket with a Perfect Score of 180!! Want to make that perfect Texas Brisket? Then this is for you. Crafted by a Six Time World BBQ Champion, this savory blend of salt, garlic, sugar, and spices elevates any cut of beef—especially brisket—and shines on grilled chicken. At Lotta Bull BBQ, we’re passionate about delivering award-winning BBQ seasonings that turn every cookout into an out-of-this-world flavor experience. Trust the rub that champions choose and bring championship flavor straight to your grill.